The oldest registered trademark in the United States dates back to 1870, when it was filed by paint manufacturer Averill. Against the backdrop of Chicago, an eagle is depicted holding a paintbrush in its beak. The words "Durable, Beautiful, Economical" appear in a banderole. It has, to modern eyes, a very quaint feel.
원문출처 : https://www.cnn.com/style/article/logo-design-history/index.html
원문출처 : https://www.cnn.com/style/article/logo-design-history/index.html